What We Believe In

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Ethics and social responsibility in business management provide a tool box for organizational management and contribute, through use of a Code of Ethics, to the success of the business organization:


  • Complying with current American and Israeli legislation
  • Improving work processes
  • Minimizing risk
  • Protecting and strengthening reputation
  • Improving strategic regeneration processes
  • Developing an organizational culture leading to excellence.


Effective assimilation of a Code of Ethics will enable all organizational members to act to attain these objectives.


The success of an organization is conditional, amongst other things, on the ability of all its components to act harmoniously according to the appropriate strategy while taking advantage of available resources in improving the ability of the organization to act effectively in accordance with its goals.


The values of an organization provide leverage in competitive markets in which firm reputation is a key to success.